Matt Rogish

Writing - All Posts

AI & Agents

Mar 2026 LLM all the things, or not? Determinism vs. Uncertainty.
Mar 2026 LLMs & Agents: How do they Work?
Mar 2026 Why Doesn't Apple Get AI?
Mar 2026 The Wanting Comes in Waves
Mar 2026 Agents and the Era of Overproduction
Mar 2026 How I Write Software With Agents

Apple & Technology

Nov 2018 iPad Only?
Aug 2018 How to Setup Eero With Multiple Wired Eero
Jan 2014 30 Years of Mac

Company Culture & Management

Dec 2012 I Judge a Company by Its Bathrooms
Apr 2012 Expense Reports Are Bullshit

Engineering Practices

Jan 2015 A Modest Proposal How to Replace Semver
Feb 2014 Automatically Maintaining and Improving Code Quality
Sep 2012 Don't Build Big Software: A Small Software Manifesto
Aug 2012 Software Effort Estimation Considered Harmful
May 2012 Vagrant a Repeatable Dev Project Setup
May 2012 On Repeatable Dev Project Setup

Hiring & Interviewing

Nov 2018 Choking: How Systems We Create at Work Sabotage Employees and Job Applicants
Feb 2014 How to Interview Programmers Part 2
Jan 2014 Is This What Its Supposed to Feel Like
Jun 2013 How to Interview Programmers

Leadership & Strategy

May 2018 How to Come Up With Profitable Business Ideas
May 2018 Lessons From Theranos Disaster
Jan 2014 The Death of Expertise
Jan 2014 How Winners Win: John Boyd and the Four Qualities of Victorious Organizations

Meta

Mar 2026 The Wanting Comes in Waves

Product Management

Mar 2026 Agents and the Era of Overproduction
Jan 2014 Remember Your Target Audience

Remote Work & the Workplace